Coconics was a historic undertaking by the Government of Kerala. It was the first indigenous brand of laptop born within India that was directly manufactured by a state government. Made in partnership with entities such as Intel and UST, it was a PPP (Public – Private Partnership). 11TH Hour was chosen to tell the story of this unique venture; a campaign that included their first brand film, first look photoshoots, intro films etc. This also marked the beginning of 11th Hour’s long-standing relationship and collaborations with UST.