SISO beauty soap was the latest products from cosmetic manufacturers SISO. The soap which was made available to the public for 10 Rs was a Grade 1 product (soaps with the highest TFM count). The price was a disrupter for soaps of such quality and the campaign was aimed at the masses. The films needed to look raw and real and was required to appeal to the everyday Malayali. Sravia partnered with 11th Hour Productions partnered to bring their unique vision for these films to life.